I work closely with marketers and buyers to bring campaign concepts to life—whether it's a big brand collab or a student-centered initiative. Each design is tailored to the goals of the campaign, with visuals that reflect both USC’s unique spirit and the message we want to share. From e-blasts and web assets to print flyers and large-scale digital displays, I adapt each piece to fit its format while keeping the overall look consistent. Past projects have included collaborations with brands like Lululemon, Nike, and Apple, where I helped translate their identity into something that also speaks to the Trojan community.